Owner Team Laguna Inc

Team Leader - Sales, Leasing and property management

For over 30 years, Danielle has specialized in Laguna Beach real estate and is at the top of the list for closed transactions. Danielle Purcell is an expert closer in luxury real estate. She is dedicated to her clients, and has a profound passion for what she does. This has earned her title "the queen of real estate" in Laguna Beach.

Dani’s passion for real estate is expressed through her business and strategy. With an intimate knowledge of the local market and continuous hard work, her tag line “#1 for years!” Is very fitting. Dani has just one thing in mind — to offer the best and most professional service possible to her clients. If you are interested in working with passionate, dedicated, hardworking individuals, then she invites you to help make your dreams come true by working with the best team in our town.


Family History

Danielle’s local history dates back to her father. In 1968 the Purcell family moved to Laguna Beach where her father pursued his law enforcement career. Her father’s dedication to serving the citizens of this city led to his well deserved title as police chief of Laguna Beach, where he served his city for over 40 years.

On top of having her father as the police chief of Laguna Beach, her mother was a well-known Laguna Beach artist that showcased her work at the annual Art A Fair Festival and local galleries. Her passion for sales was developed as she assisted her mother each summer at the fair. Her first job as a newspaper carrier on her bike allowed her to know every nook and cranny of the town. She grew up coming to know and love the community.

Upon completion of high school, Danielle a the University of attended University of Nevada, Las Vegas in Hotel and Restaurant Management. She returned to her hometown and worked in several well-known local restaurants, which allowed her to develop a perceptive eye for her clients’ needs. Her hard work ethic as a child of 12 started with 3 paper routes, selling art, payrolls and she opened several restaurants in town all by the age of 18. After high school she continued working 40-80 hours a week and with her experience in sales and hospitality was the perfect preparation for her transition in to real estate.